The creation of 66 THE LABEL was established to strike a balance between simplicity and bold versatility in each collection.

The Australian based brand showcased their début collection in 2014; and has since grown into the international market by being recongised for the labels true embodiment of an edgy minimalist aesthetic. 

From concept to construction, every piece represents 66 THE LABEL’S vision to deliver high quality pieces that embody their design philosophy.